Born in Casablanca and raised between Spain, Morocco, and Switzerland, GHITA was exposed to various contrasting worlds and cultures throughout her childhood, influencing her own musical tastes and vocal style, where she involves Moroccan influences with pop vocals and lyrics. Upon graduating high-school in Switzerland, GHITA moved to Boston to attend The Berklee College of Music, where she spent three years studying songwriting and performance before recently moving to Los Angeles at the start of 2016.
At only 21, GHITA has been capturing the hearts of fans worldwide. Her debut performance was in June 2015, serving as the opening act for Maroon 5 during the Mawazine Music Festival in Morocco. GHITA’s debut track, “HateULoveU”, produced by Xela, was released on August 1st, 2016 and has been quickly hitting the viral charts on Spotify with many bloggers worldwide calling Ghita the next soon to be household name. Reaching half a million streams on Spotify, the song charted on the top spots of Spotify’s prestigious playlists, such as New Music Friday Canada, Fresh Finds, Hype New Music, US, UK and Global Viral 50, as well as Sweden’s New Music Friday among others.
Following her debut single, GHITA is releasing her next single worldwide on Tuesday, September 13th called “How Low”, produced by Mickey Valen and co-written alongside Oktavian and Charlie Snyder. This fresh, indie-pop track with sparse infusions of RnB within the verses instantly reels you in and urges you to have the song on repeat.
Written about her recent experiences in Los Angeles as a foreigner and still navigating the American culture, the song is about the confusing LA life and the craziness of the Hollywood industry where many are striving for the fame. Whether it be how many times people go out to the right nightclub or venue to be around the famous people and get that far by association, or the amount of make-up needed to look like somebody that isn’t real, or how many followers does a person have on Instagram, just to be considered cool or worth anything.
“It’s a pretty cold world out there, and sometimes it seems like everyone is just out to take from each other. I moved to LA and this is my way of writing down my experiences within this city: the good, the bad, the ugly, and the passion for great art.” - GHITA